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Snapchat is taking on a new product category: Halloween costumes. The company is now selling a Dancing Hot Dog costume on Amazon for $79.99.

Snap’s previous best known venture into physical products is with Spectacles. Spectacles are a video-recording “smart” pair of sunglasses. This isn’t actually the first time Snapchat has ventured into selling goods on Amazon. In the past, the company has sold plush toys and towels.

During Snap’s earning call earlier this year, CEO Evan Spiegel describe the dancing hot dog as the “world’s first augmented reality superstar.” He added that the hot dog had been viewed more than 1.5 billion times inside of the Snapchat app.

 

Snapchat Hot Dog Costume Amazon