Select Page
Timehops’ Founder is now working at Snapchat

Timehops’ Founder is now working at Snapchat

Jonathan Wegener, the CEO of Timehop, the photo app that once showed immense signs of promise, has announced that he is leaving the company. He is leaving Timehop to beginning working at Snapchat, where he will be on the product team. Both Wegener and Snap, Inc....
Snapchat is pitching brands on bundled video ads

Snapchat is pitching brands on bundled video ads

As Snapchat prepares for its initial public offering, we are beginning to see the Los Angeles-based company get more aggressive on its monetization efforts. One of these new efforts, according to sources, is them pitching bundled video ads to advertisers. The bundled...
Snapchat is an actual threat to Facebook

Snapchat is an actual threat to Facebook

Marketing executives and consultants have been brushing off Snapchat as a fad, without a long-term, sustainable business. However, it’s worth taking notice that Martin Sorrell, the Chief Executive Officer of WPP, the largest advertising firm in the world, thinks...
Snapchat is testing new social commerce features

Snapchat is testing new social commerce features

Snapchat has started testing out new deep linking and auto-filling functionality. Both features are geared towards advertisers as a way to increase the app’s social commerce capabilities. This functionality already exists in Twitter, Instagram, and Facebook, so...
Predicting Snapchat in 2017: 5 Things to Expect

Predicting Snapchat in 2017: 5 Things to Expect

Snap Inc., Snapchat’s parent company, is quickly moving towards its highly anticipated initial public offering (IPO) this year. Because the IPO is impending, a lot of people are curious as to what moves the Venice, CA-based tech company is going to be making in...