You’ve probably noticed that Snapchat is starting to pop up everywhere. With its rapid rise, you’ve likely began to ask yourself if your business should utilize Snapchat as a marketing tool. And, after you’ve done some research to ponder this curiosity, you’ve probably discovered that Snapchat Geofilters could very well be the simplest way for your business to increase revenue using Snapchat.
To abruptly, and in a straight to the point way answer the question, “Should your business make a Snapchat Geofilter?”… we are going to say, “yes!”
Let’s look at why we enthusiastically believe that Snapchat Geofilters are wonderful for businesses…
The Snapchat Marketing Opportunity
An extraordinary amount of millenials are using Snapchat at a massive rate. Instead of heading to a local cafe and picking up a newspaper, they are heading to the cafe and playing on their phones and taking photos and videos in Snapchat that are being sent to friends. As a business, adding a Geofilter is a simple way to get these customers adding your logo to their videos and photos in Snapchat. Your customers become your best marketers when you make a Snapchat Geofilter accessible at your business.
In our hyper-connected world, it’s soon going to be strange when a business doesn’t have a Snapchat Geofilter.
The Social Media Platform for the Next Generation
An extraordinary amount of young social media users are fleeing or completing avoid Facebook at an accelerating rate. There are now well over 150 million daily active users in Snapchat; with the hype growing faster and faster.
The Snapchat hype is growing, which is why businesses are finally starting to realize that there is a MASSIVE opportunity… especially if they’re one of the first companies to partake in Snapchat.
Right now, it’s like having the chance to be one of the first businesses using Facebook or Twitter well. Make sure you don’t miss out on this huge chance to grow.
Cultivate and Expand Your Target Audience
Using Snapchat’s location-specific Geofilters, you can do an amazingly simple thing to cultivate and expand your target audience. You’ll cultivate your target audience (or current customers) by giving them a fun way to interact with your brand. When your current customers interact with your brand using your Geofilter, they will send photos and videos of your business, with your logo, to their friends and followers. Your current customers become your brand advocates and refer people to your business using their own content.
Your visibility will absolutely explode when you offer a custom Snapchat Geofilter on your business.
Make a Deep Connection with Your Target Audience
Snapchat allows for you to make deeper connections with your target audience and customers because it gives people a better glimpse into the experience of your business. It gives a behind-the-scenes type of vibe as people share their favorite companies. It also gives your customers a sense of participation… meaning they have the chance to share their favorite experiences and promote the brands they love.
By engaging with current and potential consumers using Snapchat, you make it so that everyone wants to become part of your brand and business.
Get Onboard the Snapchat Train. Don’t Miss Out
If you don’t have a Snapchat account yet and are just starting to have the popular app on your radar, you want to make sure you quickly get it to start engaging your customers on a deeper level. The Snapchat train is leaving the station and you don’t want to miss out on this opportunity to expand your visibilty. Get onboard and start forming stronger relationships with your customers using Snapchat, today.