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Snapchat now lets you beta new features

Snapchat now lets you beta new features

Did you know that you can get Snapchat beta features before your friends? You can now test out new Snapchat features before your friends, with a free beta program the company offers. You don’t need to be an employee of Snap; any person can sign up to get the...
Timehops’ Founder is now working at Snapchat

Timehops’ Founder is now working at Snapchat

Jonathan Wegener, the CEO of Timehop, the photo app that once showed immense signs of promise, has announced that he is leaving the company. He is leaving Timehop to beginning working at Snapchat, where he will be on the product team. Both Wegener and Snap, Inc....
Snapchat is pitching brands on bundled video ads

Snapchat is pitching brands on bundled video ads

As Snapchat prepares for its initial public offering, we are beginning to see the Los Angeles-based company get more aggressive on its monetization efforts. One of these new efforts, according to sources, is them pitching bundled video ads to advertisers. The bundled...
Snapchat is an actual threat to Facebook

Snapchat is an actual threat to Facebook

Marketing executives and consultants have been brushing off Snapchat as a fad, without a long-term, sustainable business. However, it’s worth taking notice that Martin Sorrell, the Chief Executive Officer of WPP, the largest advertising firm in the world, thinks...